I build simple CRM, funnel, and automation systems that help businesses:

→ capture leads

→ follow up automatically

→ turn inquiries into bookings without manual work

‣ GoHighLevel Specialist

FRANCES ALICANDO

I help local service businesses fix broken lead systems so they stop losing potential customers every day.

Many businesses miss opportunities simply because they respond too late, forget to follow up, or don’t have a proper system in place.

I build simple and effective GoHighLevel systems, including funnels, CRM pipelines, booking systems, and automation workflows that keep everything organized and working automatically.

To showcase my approach, I’ve created simulated client projects based on real-world business scenarios, demonstrating how I solve common problems like missed inquiries, manual booking processes, and lack of follow-up systems.

How Many Leads Are You Losing Every Month?

Missed Calls = Missed Revenue
But It Doesn’t Have To Stay That Way

See How Much Revenue You’re Missing

→ Most local businesses lose 30–50% of potential customers simply because they don’t respond fast enough or don’t follow up at all.

→ Every missed call, message, or inquiry is lost revenue.

→ With the right system in place, those missed opportunities can turn into consistent bookings.

Use this simple calculator to estimate how much income you could recover by automatically following up with every lead.

MY SERVICES

Bringing together lead capture, CRM systems, and automation to create a more organized and efficient sales process.

CRM & PIPELINE

Simple and organized CRM system where businesses can track their leads and clients in one place. With a clear sales pipeline, it becomes easier to see where each lead is in the process and follow up at the right time.

Funnel Setup

Funnels that guide visitors from interest to action, such as booking a call or submitting their information. This helps businesses capture leads more efficiently.

An easy-to-use booking system that allows prospects to schedule calls or appointments automatically. This helps businesses avoid back-and-forth messages and makes it more convenient for clients to book.

Calendar & Booking System

Workflow and Automations

Automations that handle repetitive tasks like follow-ups, reminders, and lead updates. This helps businesses save time and ensures that leads receive timely responses.

Lead Nurturing System

Simple follow-up systems using SMS or email to stay connected with leads after they inquire. This helps keep the conversation going and encourages prospects to book or move forward.

"Never Lose Track of Leads Again"

"Turn Visitors Into Inquiries"

"Easy Online Booking System"

"Automatic Follow-ups"

MY PROCESS

( 1 ) Discover

Understand the business workflow and identify problems in the current system. This helps identify what system or automation setup is needed.

( 2 ) Plan

Design the best setup which may include funnels, CRM pipelines, booking systems, or automation workflows.

( 3 ) Build

Create the required system such as funnel pages, CRM pipelines, booking calendars, or automated follow-ups.

( 4 ) Test

Ensure everything works smoothly before launch.

Focuses on turning ideas into simple, working systems.

( 5 ) Launch

Deploy the system and improve the workflow over time.

SAMPLE PROJECTS

The following projects are simulated client scenarios created to demonstrate my skills in building GoHighLevel systems.

They are designed based on real business situations to showcase how I approach problem-solving, system design, and automation setup.

Pet Grooming Lead Generation Website & Automation System
For Pawfect Shine Grooming
(Sample Client Scenario)

Business Problem: Many pet grooming businesses

→ miss inquiries from potential clients

→ rely on manual booking through chat or calls

→ struggle to track customer information

Solution Built: I created a system that

→ captures leads through a website

→ allows clients to book appointments online

→ stores customer data inside a CRM

→ sends automated confirmations and reminders

System Includes:

→ Lead generation website

→ Booking calendar

→ Contact & inquiry forms

→ CRM pipeline

→ Automation workflows

Expected Outcome (Simulated):

→ Faster response to inquiries

→ Organized customer data

→ Reduced missed appointments

Business Problem: Independent coaches often

→ manage bookings through messages

→ have disorganized schedules

→ lose potential clients due to slow response

Solution Built: I developed a funnel system that

→ guides visitors from offer to booking

→ allows session selection

→ integrates a booking calendar

→ automates confirmations and reminders

System Flow:
Offer Page → Session Selection → Calendar Booking → Contact Form → Confirmation Page

System Includes:

→ Funnel pages

→ Booking system

→ CRM integration

→ Automated workflows

Expected Outcome (Simulated):

→ Streamlined booking process

→ Better scheduling system

→ Improved client experience

Pickleball Coach Funnel, Booking & Automation System
For Coach Zachary
(Sample Client Scenario)

ADDITIONAL CREATIVE WORK

These are some of my creative projects outside my GoHighLevel setup, including graphic design, illustration and website layout designs that highlight my visual and marketing design skills

Let's Build Simple Systems that work

Frances Alicando
Your GoHighLevel Specialist

Building systems that turn inquiries into organized opportunities.

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